Towing the line: Move over or Slow Down!

Geoffrey Nienstedt (RoadRunner Towing)

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If you’re an entrepreneur who is looking for a business opportunity that puts problem solving and dedication at the forefront of investment, then starting a towing and recovery business could be the perfect fit. When run properly, it also has the potential to generate significant income, but not without risk. Let’s explore what it takes to get started in this venture with Geoff Nienstedt, owner of Roadrunner Towing.


Starting a towing and recovery business requires more than just having the right equipment. It is also important that you are properly trained in order to ensure safety and efficiency when performing services. Training requirements vary depending on where you operate but can include certification in first aid, CPR, vehicle towing techniques, accident scene management, hazardous materials handling, defensive driving skills and customer service. Additionally, it is important that all employees receive training on proper use of the tow trucks as well as any other specialized tools or equipment used for providing services. Geoff also talks about the rise of Electric Vehicles and the impact it has for his operators. With adequate training and preparation, your business can be ready to provide reliable assistance with any roadside emergency or recovery situation.

Equipment Needs

Your first step in starting your towing and recovery business is ensuring that you have all of the necessary equipment. This includes tow trucks, wheel lifts, winches, chains, and straps. You should also consider investing in a GPS system so that you can easily locate vehicles or items needing to be recovered. Additionally, it is important to purchase adequate insurance coverage for your business in case of any accidents or damages while vehicles are being towed. Geoff talks about some powerful apps that Roadrunner uses to manage his entire business for efficiency as well as security.

Marketing Strategies

Marketing your services so that people know about your business and will call you when they need assistance with their vehicle is a very important step. Begin by creating a website for your business that provides information about what services you offer and how customers can contact you for help. You should also consider joining local trade organizations or industry-specific associations so that you can network with other businesses in the area and let them know about your offerings. Additionally, building relationships with local automotive shops can help spread the word about your company as well as increase referrals from existing customers. Geoff talks about when he got his first job after starting his business out of his house and how relationship building proved to be a significant resource for building his empire. 

Networking Opportunities

Finally, one of the best ways to grow your towing and recovery business is by networking with other professionals in the field. Consider attending conferences or trade shows related to the industry where you can meet potential customers as well as learn more about new technologies that may be beneficial for your company. Additionally, reaching out to experienced tow truck operators or mechanics can give you valuable insight into the industry as well as provide useful tips on how best to run your own business.


The risks and dangers for towing and recovery operators on the road are real and very dangerous. Every day, these tireless workers put their lives at risk helping other motorists who are in distress out of dangerous or difficult situations. To help keep them safe, those on the roadway should follow the move over or slow down law when they see a roadside vehicle with flashing lights, this includes tow trucks, police cars and fire trucks. Although slowing down can sometimes seem tedious, obeying this law is critical to preventing harm to people working along our roadways and highways. We must do everything we can to ensure that these operators stay safe while doing work that is vital to keeping our roads safe.

Finally, Starting a successful towing and recovery business requires careful planning, preparation, training and investment, but can be an immensely rewarding endeavor when done correctly. Investing in quality equipment, developing effective marketing strategies, and networking with other professionals in the field are all great steps towards making sure that your company succeeds over time. With dedication and hard work, entrepreneurs can make their dream of owning a profitable tow trucking company come true!

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