The Secrets to Owning Salon and Spa With Bella Donna & Co

Christina & Garrett Lichtenberg (Bella Donna)

Highlight Quote

Highlight Quote
“Do it four feet at a time. Instead of not getting it done and seeing too big of
a task that you won’t accomplish, don’t stop working on it. Don’t stop building
on your dream, even if you can only do it four feet at a time”
Garrett Lichtenberg, Local Business podcast, (41:52)


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Shared Passion

Starting a business is never easy, but when you have to manage a family of eight and a budding salon and spa, it’s as challenging as it may get. But for some, intense passion, unwavering determination, and commitment to excellence can make running a salon and spa possible. Meet the power couple behind the Full Service Salon and Spa Bella Donna. Despite the demands of running a business and raising six kids, they continue to thrive. Interested in knowing their secret? Keep reading to find out!

Establishing a Brand

First and foremost, owning and managing a successful salon and spa requires a clear business strategy. You must have an idea of the services you offer, your target market, and what sets you apart from your competitors. The power couple behind Bella Donna understood this from day one, and as a result, they established a brand that has become a staple in their local community. They offer innovative services such as facials, manicures, pedicures, and hair care to both men and women, making them a one-stop-shop for everything beauty.

Another critical aspect of the Full Service Salon and Spa’s success story is the quality of service their staff provides. The Professionals at the salon are highly trained, knowledgeable, and creative individuals who share the same passion as the salon owners. They are attentive, accommodating, and always go the extra mile to ensure that their clients’ expectations are not just met but surpassed. The combination of a top-quality salon team and exceptional customer service is undoubtedly a formula for success.

The Hidden Salon and Spa Challenges

One of the most significant challenges of running a salon and spa is remaining competitive in an industry that’s evolving so quickly. This is where innovative strategies come into play. Bella Donna has a vibrant presence on social media, which is an excellent way to advertise their business, inform their clients about new services, and engage with customers. Their online presence is well-curated, informative, and entertaining, making their brand more engaging and attractive to their target market.

Lastly, salon owners love their clients. They make it a priority to always listen to them, build relationships with them, and exceed their expectations whenever possible. They understand that the client wants more than just a haircut, more than just a pedicure or manicure. What the client wants is an experience, a relaxing and comfortable environment. Salon owners invest in creating the best possible experience for their clients, from monthly specials to a beautifully freshly remodeled space, and that’s what keeps clients coming back time and time again.

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